AI Ads
AI Ads that get your business discovered where customers ask AI.
More and more people ask ChatGPT which product to buy, which provider to choose and where to go. With ChatGPT Ads, your business appears right below the answer, at the exact moment of decision.
A brand-new ad channel, and we’re already on it
ChatGPT Ads launched in Germany, Austria and 29 other European markets in August 2026. Very few agencies have hands-on experience with it yet. Alpine Marketing is one of them, so you can be among the first businesses in your market to show up in AI answers.
Your customers are asking AI. Make sure it’s your business they find.
Search is changing. Instead of scrolling through ten blue links, people describe their situation to ChatGPT and get one clear answer. That answer shapes where they shop, who they call and what they book.
ChatGPT Ads puts your offer next to that answer. Ads are matched to the context of the conversation, so they reach people who are actively looking for a solution like yours, right when they’re ready to act.
- Reach high-intent users
- First-mover advantage
- Fewer competing advertisers
- Context, not keywords
- Local or Europe-wide
- Conversion tracking
How ChatGPT Ads work
A short overview of AI Ads and the new format, so you know exactly what you’re investing in.
Shown below the answer
Your ad appears as a card with headline, short text, image and link, clearly labelled “Sponsored” and separate from ChatGPT’s answer.
Matched by context
Instead of bidding on keywords, you describe your ideal customer’s situation. The platform matches your ad to conversations with the same meaning.
Flexible bidding
Pay per click or per 1,000 impressions, with conversion optimisation available. No fixed minimum spend, you control the daily budget.
Measurable results
Clicks, leads and sales are tracked with the OpenAI Pixel and Conversions API, so you see exactly what your budget brings in.
Local to international
Target your city, region or country, from Augsburg and Munich to the whole DACH region and beyond.
Trusted environment
Ads never change ChatGPT’s answers, and advertisers can’t see users’ conversations. That keeps trust high, for users and for your brand.
Your ChatGPT Ads, managed from start to finish
Account setup & eligibility check
We check if your industry is approved, then set up your Ads Manager and business verification correctly. Country, currency and time zone can’t be changed later, so we get it right the first time.
- Ads Manager
- Business verification
- Policy check
Contextual targeting strategy
We translate your customers’ real questions and problems into the situations your ads should appear for, and set the right locations.
- Customer situations
- Geo-targeting
- Custom audiences
Ad copy & visuals
Short, helpful ads that fit naturally into an AI conversation. Headlines, descriptions and images, in German, English or Romanian.
- Headlines
- Descriptions
- Square images
- DE / EN / RO
Tracking, optimisation & reporting
Pixel and Conversions API set up, bids and budgets optimised continuously, and a clear monthly report on clicks, leads and cost.
- OpenAI Pixel
- Conversions API
- Bid optimisation
- Monthly report
Classic search ads vs. ChatGPT Ads
Not a replacement, but a new channel that reaches people where search is heading.
Classic search ads
- Users type short keywords
- Your ad competes with a full page of results
- Crowded auctions, rising click prices
- Targeting built on keyword lists
- Every competitor is already there
ChatGPT Ads by Alpine Marketing
- Users describe their full situation
- Your ad sits right below one focused answer
- New channel with far fewer advertisers
- Targeting built on meaning and context
- You can be first in your market
Live on ChatGPT in 4 simple steps
Check & plan
We confirm your industry can advertise, analyse your customers’ questions and define goals and budget.
Set up
Ads Manager, business verification, Pixel and Conversions API, all configured correctly.
Launch
We write your ads, define the customer situations to target and go live.
Optimise & scale
We refine bids, contexts and copy based on real results, then scale what works.
Be visible in AI, paid and organic
For the strongest presence, combine ChatGPT Ads with AI Optimization, so your business shows up both in the answer and next to it.
AI Ads
Your sponsored card below relevant ChatGPT answers. Visible from day one, fully controllable and measurable.
AI Optimization
We optimise your website and online presence so AI assistants recommend your business in their answers.
Learn moreOne of the few agencies already running ChatGPT Ads
Most agencies are still waiting to see how ChatGPT Ads develop. We started early, so our clients benefit from real experience with the platform, its targeting and its policies, while their competitors are still catching up.
Start now- 01
Early expertise
Hands-on know-how in a channel very few agencies offer yet.
- 02
Paid media background
Years of experience with Google, Meta and TikTok campaigns.
- 03
AI visibility, end to end
Paid ads and organic AI Optimization from one team.
- 04
Data-based optimisation
Decisions backed by tracked conversions, not assumptions.
- 05
Personal consultation
A dedicated contact who speaks German, English and Romanian.
AI Ads: Frequently asked questions
What are ChatGPT Ads?
Are ChatGPT Ads available in Germany?
Who sees the ads?
Can every business advertise on ChatGPT?
What does it cost?
Do ads influence ChatGPT’s answers?
Does this replace Google Ads?
Be the first in your market on ChatGPT
Book a free 30-minute call. We’ll check if your business can advertise, show you how ChatGPT Ads would work for you and recommend a starting budget.